The book narrates 155 true-life service-related accounts from 15 different sections of the service industry in various parts of the country. Each account contains valuable lessons. Soysal tells the reader about what he has personally witnessed as well as incidents he was told about by seminar participants, friends and close family.
“Retailing: Perfect Customer and Effective Sales Management Techniques”, Suat Soysal
This book contains invaluable, striking and practical information for all retailers: how to succeed in service and sales, practical advice, 420 sales dialogues, practical ways of testing products, results-oriented replacement policies, and 22 features of successful sales staff, all based on 14 years of retail experience.
“Voices, Words and Influences”, Müjgan Özçay
A well known artist, trainer and consultant, Müjgan Özçay points the way to correct and effective speech for anyone who seeks to communicate effectively both in professional and personal lives, with colleagues as well as with customers. Correct usage of Turkish, correct stress, clear expressions, addressing lingual and labial laziness, and preventing stress and nerves while speaking are the main headings in this book, which is a major tool in success in both professional and personal life.
“Communication on the Telephone”, Müjgan Özçay
This book is designed as a guide to anyone who uses the telephone at work: The secrets of obtaining an appointment on the phone, preparations for a phone call, how to create a positive impression on the phone, and how to avoid contentious phrases, especially on answering the phone or as ending a call.
“The Science of Shopping”, Paco Underhill, Soysal Publications
Is there method in our madness when it comes to shopping? The author and CEO of a research company Paco Underhill, described by the San Francisco Chronicle as the Sherlock Holmes of retailers replies with a resounding ‘Yes!’ in his witty and enlightening report on our consumer culture. The Science of Shopping is based on solid data obtained from thousands of hours of fieldwork at world-class shopping centres, multi-storey department stores and supermarkets. Paco Underhill reveals the struggle between the sales staff, marketers and increasingly aware customers, thanks to his team of detectives who observe our behaviour at every point-- from the clothes stands through to the drinks shelves.
“Perfect Customer and Effective Sales Management Techniques in Supermarkets”, Suat Soysal This book covers sample true-life and likely incidences that may occur in supermarkets and its fluent style makes it an easy read for any member of staff, written as it is in the daily language of the supermarket industry. Soysal’s book points the way for correct customer service and sales in any size market, from hypermarkets through to DIY stores.
